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What do you think of spending a night in the Great Wall of China? Learn about this campaign

DUBAI, United Arab Emirates (CNN) - Visiting the Great Wall of China, one of the finest architectural artifacts, is a great experience in itself. But what if you had the opportunity to spend a night or more in this landmark as well? For the first time in thousands of years, a group of lucky visitors can sleep outdoors in this historic landmark. Air BNP launched a new campaign called "Night in the Great Wall", allowing four people and their guests to sleep in a "house" inside a fence tower on the UNESCO list. Guests will be introduced to various aspects of Chinese culture. In the light of the sunset, guests will enjoy Chinese cuisine, accompanied by traditional Chinese music. The following morning, guests can embark on a cross-country tour and learn about the history of the Great Wall of official historians. The experiment includes other activities such as the Chinese seal and Chinese calligraphy. But what is the purpose of this campaign? The campaign aims to showcase the Great Wall to the world and promote sustainable tourism in China by highlighting efforts to preserve the heritage of the wall and revive Chinese culture, according to a statement issued by AirBN. "It was an honor for me to work with Beijing conservation historians and groups to bring this life experience to the world," said Nathan Blikarzic, president and co-founder of China's AirBNP. "We are proud to be part of this collective effort, to highlight this remarkable landmark that unifies rather than divides people." On the Web site, a micro-blogging site, Chinese Internet users reacted differently to this sleep campaign. Some questioned the feasibility of spending a night outdoors, while others were enthusiastic about the idea. AirBN said 10 million Chinese passengers have used the site's listings worldwide since the company started in 2008. More than half of them last year. At the same time, the number of AirPn lists in China has increased by 125 per cent, with more than 3.3 million people using China's site listings over the past year.